Prof. Preshth Bhardwaj

  Assistant Professor, Marketing
  Xavier Institute of Management (XIMB)
  Phone:+91-8337907228/ 9729822326
  Email:preshth@ximb.ac.in
  Home Page:

Educational Qualifications

PhD?,
MBA (Marketing),
BBA


Teaching Interests

RETAIL MANAGEMENT, PRODUCT AND BRAND MANAGEMENT, MARKETING RESEARCH, INTERNATIONAL MARKETING

Research Interests

Retail branding and buying behaviour; pharmaceutical brand promotions and its impact on buying behavioral pattern; pharmaceutical retailing and healthcare management.

Publications:
- Bhardwaj, Preshth, Das, Gopal, and Khare Arpita (2015). Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: An empirical check, International Journal of Electronic Marketing and Retailing, Inderscience, Vol. 6, No. 3, 194-213.
- Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2015). Antecedents to Local Store Loyalty: Influence of Culture, Cosmopolitanism and Price, International Journal of Retail & Distribution Management, Emerald, Vo. 43, Issue. 1, 5-25.
- Khare Arpita, Bhardwaj, Preshth, and Pandey, S. K. (2014). Impact of culture, cosmopolitanism and price on local store loyalty: An empirical study from India, Journal of International Consumer Marketing, Taylor and Francis publication, Vol. 26, No. 3, 185-200.
- Bhardwaj, Preshth, and Mazumdar, Pradeep (2011). Buying behavioural pattern of ethical and generic drugs in Western India: An empirical investigation, International Journal for Business Innovation and Research (IJBIR), Inderscience publication, Vol. 5, Issue 1, 75 – 88.
- Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, July-December). Imperial Oilfield Chemicals: A case on New product development, International Journal of Management and Strategy, Vol. 2.
- Bhardwaj, Preshth, and Jadeja, Jayraj D. (2011, October). Healthcare Services in India: A
Strategic Perspective, International Journal of Research in Commerce, IT and Management, Vol. 1, Issue 5, pg. 78-85.
- Jadeja, Jayraj D., Shah, B. R., and Bhardwaj, Preshth (2005, December). Code of Business
Conduct: Pharma Marketing at a Crossroads, Perspectives on International Corporate
Responsibility, ICR Series: Volume 2, Carnegie Bosch Institute, 359-374.
- Jain, Abhinandan K., Sinha, P. K., and Bhardwaj, Preshth (2006, October-December). Planet Health (case), Vikalpa: The Journal for Decision Makers, IIMA, Vol. 31, No. 4, 93-107.
- Bhardwaj, Preshth, and Jadeja, Jayraj D. (2005, January-June). Indian Pharmaceutical Market: An Outsourcing Destination, GITAM Journal of Management, Vol. 3.
- Bhardwaj, Preshth, and Jadeja, Jayraj D. (2004, January-June). Sustaining the value of Branded Drugs: A Strategic and Administrative Issue, GITAM Journal of Management, Vol. 2.
- Bhardwaj, Preshth, and Jadeja. Jayraj D. (2003, January-June). Intellectual Property Rights and learning and innovation in Indian pharmaceutical market, GITAM Journal of Management, Vol.1.

Administrative Responsibilities

- Chairperson, Marketing Area at IIM Rohtak (December 2013 to April 2015).
- Faculty In-charge, Student and Alumni Affairs at IIM Rohtak (March 2013 to July 2014) .
- Secretary, Faculty Council (October 2011 to April 2015) at IIM Rohtak.
- Chairperson, Marketing Area at Institute of Management, Nirma University (March 2005 to March 2006).

Member in Editorial Board

Editorial Board Member of International Journal of Marketing & Business Communication, a peer reviewed journal of Publishing India Group (ISSN: 2277-484X)

Research & Publications

# Journal

2020, LINKAGES BETWEEN BE, SS AND PDI: AN EMPIRICAL INVESTIGATION IN RETAIL INDIAN APPAREL , Asian Journal of Marketing

# Working Paper

2019, WorkingPaper: Omni channel case, NA

2017, WorkingPaper: LINKAGES BETWEEN BRAND EXPERIENCES, SHOPPING STYLES AND PURCHASE DECISION INVOLVEMENT: AN EMPIRICAL INVESTIGATION IN INDIAN APPAREL RETAIL CONTEXT, Journal of Consumer Marketing (A*) Conference on Brand Management (IIT DELHI, 2016)

# Conference Paper

2020: Linkages between qualification, experience, relationship of Medical Representative and prescription behavior of general practitioners: An empirical investigation,University of Riversity, South California, US,University of Riversity, South California, US,

2017: International Conference on Corporate Governance: Retrospect and Prospects,IMS GAZHIABAD, , Link

Conference/Seminar

2018, Conference-Attended (Participant): Sales & Marketing, Venue: MUMBAI, Cinque Education

2016, Conference-Attended (Presenter): Preshth Bhardwaj, Conference on Brand Management, Venue: Asia Business Centre, Curtin University and Emerald publication, Indian Institute of Technology, Delhi (IIT Delhi)

2016, Conference-Attended (Chaired-Conducted): CRM in Tourism, Venue: XIMB, OTDC, XIMB

Training / Workshop / Faculty Development Program

2019, FDP-Conducted: CASE TEACHING AND WRITING, Venue: XIMB

2016, Training-Conducted: CRM in Tourism, Venue: XIMB, OTDC

Projects / Consultancy

2021, RETAIL EXPANSION PLAN FOR THEIR NATURAL STONES BUSINESS IN INDIA. THEY ALREADY HAVE TWO OUTLETS IN DUBAI AND VIETNAM, Client: Not to disclose, Status: On-going

# Awards & Honors

2019: REVIEWED PHD THESIS AS AN EXTERNAL EXAMINER FOR A SCHOLAR FROM SRM UNIVERSITY,,

2019: BEST FACULTY AWARD (MALE), International Academic and Research Excellence Awards (IARE-2019 committee), GISR FOUNDATION,,

2019: Honorary Editorial Board Member - Consulting Editor honor date Dec 2019 honor issuer Innovative Scientific Research Professional Malaysia, Prof. Preshth Bhardwaj has been approved and registered as Honorary Editorial Board Member - Consulting Editor by,,

2018: Reviewed an empirical paper titled "A comprehensive framework for understanding consumer sophistication: the moderating role of national culture" submitted to Asia Pacific Journal of Marketi,,

2018: MTC global awards for Excellence - 2018 One the recipients of "DISTINGUISHED TEACHER AWARD, 2018" and will be conferred upon during 8th World Edu Summit, Bangalore by MTC GLOBAL.,,

2017: One of the recipients of ICBM-AMP Academic Excellence Award 2017 in the category of ‘Best Professor in Marketing’. ,, Link

# Work Experience

I have over fourteen years of teaching and research experience with reputed institutes. I did my PhD? in Management from M.S. University of Baroda, Gujarat.

Presently, I am working as an Assistant Professor at Xavier Institute of Management, Bhubaneswar. Prior to this, I had worked with Indian Institute of Management Rohtak; Institute of Management Technology Nagpur and Institute of Management, Nirma University as a faculty and Indian Institute of Management Ahmedabad as an Academic Associate.

From the past eleven years, I have been teaching various courses for Undergraduates, PG programmes, MDPs and FDPs. The courses that I had taught are basic Marketing Management, Product & Brand management, Marketing Research and International Marketing.

One of my paper is recently published in International Journal of Electronic Marketing and Retailing. Apart from this, I had published research papers in International Journal of Retail & Distribution Management, Emerald; Journal of International Consumer Marketing, Taylor & Francis; International Journal for Business Innovation and Research, Inderscience Publications; Code of business conduct: pharma marketing at a crossroads, Perspectives on International Corporate Responsibility and co-authored a case ‘Planet health’ published in Vikalpa: The Journal for Decision Makers. I had also published papers in various national and international journals.

Worked for Sage Publications as a Paper Editor for a research paper besides reviewing a case for Emerald Emerging Markets Case Studies Publications in 2016. Besides this, reviewed the adapted chapters of a book titled “Customer Loyalty”, McGraw? Hill Education Private Limited, New Delhi in 2013; the adapted chapters of a book titled “Marketing” by Paul Baines, Chris Fill and Kelly Page, Asian Edition, Oxford University Press, New Delhi in 2012; and a book titled “Marketing Management”, TATA McGraw? Hill Publications in 2011.

Reviewed papers for the Journal of International Marketing Review (EMERALD) and International Research Journal of Management and Business Studies (interesjournals).

Conducted both short term and long term training programmes for private and public enterprises including IPCL, Global Logic Pvt. Ltd, Nagpur, Pearless group, in the area of branding, sales and research methodology. Also associated as a resource person in few FDP programmes.


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