The Annual Business Conclave, organized by Maxim- Marketing Association of XIMB was held at Xavier Institute of Management, Bhubaneswar on Sunday, 4th August. The theme for the conclave was ‘Enhancing Customer Engagement through Experiential Marketing’. The conclave was an unparalleled experiential platform to bring together the most eclectic industry personalities from the different domains of the business world. aThe first speaker of the event was Mr. Imran Qadri, Head –Marketing and PR (INDIA) of Harley-Davidson , followed by Ms. Darshana Shah – Chief Marketing Officer, Aditya Birla Group (Health Insurance). And the last speaker of the day was Mr. Chandrahas Panigrahi – Chief Marketing Officer and Consumer Business Head at Acer.
The students were later engaged in Q&A session and the event concluded with the launch of the Maxim’s annual magazine – ‘MaxEdge’.